🎤 FOR IMMEDIATE RELEASE  |  MEDIA & PRESS ROOM

When a Human Voice Sings to Your Child,
Something Different Happens.

In an era of AI-generated content, Relax In No Time chooses the opposite direction:
handcrafted, soul-driven lullabies — recorded in a centuries-old Tuscan farmhouse.

Welcome to the official Press Room of Relax In No Time by G&W Label. This is your dedicated hub for editorial resources, brand assets, press releases, and direct contact with our communications team.

Whether you’re writing a feature, a review, or a cultural piece on the future of children’s music, we’re here to make your work easier. All media inquiries are answered within 48 business hours.

✉ Contact Our Press Office

Handmade in Tuscany. Rooted in Generations.

“In a world that is accelerating, we chose to slow down — and sing.”

Relax In No Time is the flagship project of G&W Label, an independent music and creative label founded on the meeting of two generations of Italian artistry.

Marco Del Freo is a celebrated Italian artist whose work spans music, television, songwriting, and storytelling. His son, Simone Del Freo — born into a world of art, color, and imagination — translated that heritage into music. Together, they built something rare: a brand where the visuals and the melodies are created within the same family, sharing the same creative DNA.

The music is recorded and produced in an ancient farmhouse (cascinale) in the Tuscan countryside, far from studio formulas and algorithmic shortcuts. Each lullaby is composed, arranged, and performed with one purpose: to help children — and their exhausted parents — find peace.

The result is an ecosystem that now includes:

  • 🎵 Original lullaby music on YouTube and all major streaming platforms
  • 📚 A growing line of illustrated coloring books featuring original mascots
  • 🧸 Plush characters and collectible toys inspired by the brand’s universe

G&W Label is not just a brand. It is a statement: that in an age of artificial intelligence and mass-produced content, craftsmanship still moves hearts.

The Reach Behind the Lullaby

Numbers that tell a story of trust — from parents, children, and families around the world.

278,000+
YouTube Subscribers
Families who have made Relax In No Time their nightly ritual
77,000,000+
Total Views
Plays across the YouTube channel since launch
142,000
Views Every 48 Hours
A measure of daily, consistent, organic audience engagement
🇮🇹
100% Made in Tuscany
Every lullaby recorded live in a historic Tuscan farmhouse — no AI, no shortcuts

ℹ Data updated as of June 2026. Source: YouTube Studio Analytics.

Latest News & Official Statements

Download or read our official press releases below. All texts are cleared for editorial use. Please credit “G&W Label / Relax In No Time” as the source.

June 24, 2026  •  Brand Launch
Handcrafted Music Beats the Robots: the “Relax In No Time” Universe Revolutionizes Children’s Sleep in the Age of Artificial Intelligence.
G&W Label officially enters the international media landscape. Download the official press release in your language.
🕐   More press releases will be published here as they become available.
For advance editorial briefings, contact our press office directly.

Download Center

All assets below are approved for editorial use in press coverage, reviews, blog posts, and media features. For commercial use, please contact our press office. Files are provided in high resolution unless otherwise noted.

🏷 Logos & Brand Identity
📦
Relax In No Time — Primary Logo
PNG & SVG  ·  White and Dark versions included
✓ Approved for editorial use
↓ Download Logo
📦
G&W Label — Brand Logo
PNG & SVG  ·  Full color + monochrome
✓ Approved for editorial use
✉ Request Logo
📷 Photography — The Tuscan Farmhouse & Studio
🏠
The Cascinale — Exterior Shots
High-res JPG  ·  3 photos included  ·  Location: Tuscany, Italy
✓ Editorial use approved
↓ Download Photo
🎧
The Studio — Interior Shots
High-res JPG  ·  4 photos included  ·  Credit: G&W Label
✓ Editorial use approved
↓ Download Photo
👤
Founders — Official Press Photos
High-res JPG  ·  Individual & together  ·  Credit: “Marco Del Freo & Simone Del Freo / G&W Label”
✓ Editorial use approved — credit required
✉ Request Photos
📚 Illustrated Books — Renders & Covers
🌟
Coloring Books — Official Cover Renders
High-res PNG  ·  Transparent background available  ·  Product visuals for press and review coverage
✓ Approved for press and review coverage
↓ Download Coloring Kit
🧸 Mascots — Anna, Elena & Zummy
Anna — Official Character Art
High-res PNG  ·  Transparent background  ·  Character design: Marco Del Freo
✓ Editorial use approved
↓ Download Anna
Elena — Official Character Art
High-res PNG  ·  Transparent background  ·  Character design: Marco Del Freo
✓ Editorial use approved
↓ Download Elena
Zummy — Official Character Art
High-res PNG  ·  Transparent background  ·  Character design: Marco Del Freo
✓ Editorial use approved
↓ Download Zummy

Let’s Tell This Story Together

We love working with journalists, bloggers, and content creators who are passionate about music, Italian culture, family wellness, and the human side of creativity. Whether you’re writing a feature, requesting an interview, or need additional materials — we’re here.

All media inquiries are answered within 48 business hours.

📋 Press Office — G&W Label

ContactAnna Laura Bettini
RoleHead of Communications & PR
● Response within 48 business hours
✉ Send a Media Inquiry